By integrating the PayPal Express Checkout in its tunnel command i-BOUTIK meets the expectations of even more e-tailers eager to increase the conversion rate of visitors purchasing. For the user PayPal Express Checkout is very easy to use and allows them to make a purchase in 3 clicks by avoiding re-keying information, such as address, billing address and shipping, or means of payment.
If you’ve read the blog ‘Why customers abandon their online baskets’ you’d know that one of the reasons that people do abandon their baskets is ‘impatience’. Adding the Paypal Express Checkout gives the user choice, as well as quickening the ordering process for the customer. In return Lotus Renault GP increase their conversion rate and has a happy customer.
It’s a win win scenario.