In May 2011 Lotus Renault GP, along with web partners I Can Do It Web Agency launched the Official Store. Using i-BOUTIK the Store allows for a global, multi-currency approach, which fits in to the global aspects of the business. The Store is also multi-lingual, using both English and French at the time of launch, widening further the appeal of the Store to the global fan base.

Take a look for yourself at: http://store.lotusrenaultgp.com

Category: F1 Team.
Catchment area: Global.
Languages: EN – FR.
Currencies: GBP – EUR – USD.
Site URL: http://store.lotusrenaultgp.com

By integrating the PayPal Express Checkout in its tunnel command i-BOUTIK meets the expectations of even more e-tailers eager to increase the conversion rate of visitors purchasing. For the user PayPal Express Checkout is very easy to use and allows them to make a purchase in 3 clicks by avoiding re-keying information, such as address, billing address and shipping, or means of payment.

If you’ve read the blog ‘Why customers abandon their online baskets’ you’d know that one of the reasons that people do abandon their baskets is ‘impatience’. Adding the Paypal Express Checkout gives the user choice, as well as quickening the ordering process for the customer. In return Lotus Renault GP increase their conversion rate and has a happy customer.

It’s a win win scenario.