A survey by the British Chamber of Commerce details that nearly 70% of all SMEs aren’t exporting, or are ever likely to be. Some more compelling information from the European Commission, in a survey, found that 9 out of 10 EU internet users agreed that given a choice, they would prefer to visit a website in their own native language.

So, it begs the question: Are you missing out on the opportunity to export and sell your goods and services in other countries?

The proof is already here as to whether it is ‘worth your while’ to invest in a website, or websites, that offer different languages.The Fast Track 100 list from The Times will show you that an increase in language offerings will help grow business. And the more you look at the facts, the more obvious it is that businesses, especially those looking to grow overseas as part of their strategy, should be getting involved with the foreign language internet.

As multilingual alternatives grow your potential market share overseas will decrease, acting early will see you achieving a higher ROI simply
because there is less competition at present. It makes things like reaching the top of the search engine rankings easier and much more cost effective.

In May 2011 Lotus Renault GP, along with web partners I Can Do It Web Agency launched the Official Store. Using i-BOUTIK the Store allows for a global, multi-currency approach, which fits in to the global aspects of the business. The Store is also multi-lingual, using both English and French at the time of launch, widening further the appeal of the Store to the global fan base.

Take a look for yourself at: http://store.lotusrenaultgp.com

Category: F1 Team.
Catchment area: Global.
Languages: EN – FR.
Currencies: GBP – EUR – USD.
Site URL: http://store.lotusrenaultgp.com

By integrating the PayPal Express Checkout in its tunnel command i-BOUTIK meets the expectations of even more e-tailers eager to increase the conversion rate of visitors purchasing. For the user PayPal Express Checkout is very easy to use and allows them to make a purchase in 3 clicks by avoiding re-keying information, such as address, billing address and shipping, or means of payment.

If you’ve read the blog ‘Why customers abandon their online baskets’ you’d know that one of the reasons that people do abandon their baskets is ‘impatience’. Adding the Paypal Express Checkout gives the user choice, as well as quickening the ordering process for the customer. In return Lotus Renault GP increase their conversion rate and has a happy customer.

It’s a win win scenario.